Everytime the cat Ikea advert start on TV, I get transfixed. I'm a big cat women, so naturally my heart melts. I love the idea, the filming shots are so beautiful, the choice of music, the gorgeous cats, I really love it. Its a brilliant advert, even if your not a fan of cats or Ikea, you have to appreciate it's creative direction, and the skills gone into it's production. 100 cats were let out free to roam the flagship store in Wembley. Watch the video to watch how they made it.
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